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Exploring Florence for 'Dolce Far Niente'

Our latest collection was a result of a one line brief. ‘Dolce Far Niente’. We wanted to celebrate sheer indulgent relaxation. We wanted to rejoice in delicious idleness.

Christian (Joel’s brother, found a YouTube clip of a small boutique book binders in Florence showing their customers how they create the marbled paper for their covers. I was left with the job of hunting down the shop, starting with only the name, and working out how we could translate these beautiful prints to our pyjamas.

It lead to an extraordinary weekend in Florence learning the traditional techniques of marbling at the family run store Alberto Cozzi.

Our hope is that these pyjamas bring a little taste of Florence to your bedroom and the inspiration to enjoy ‘Dolce far Niente’.