Molly & Joel go on a holiday where Molly falls into a flowstate of inspiration, creativity and fantasy - this can also apply to their daily life.
With reference images, colour books and pages from her journal. Molly moodboards in the studio.
The print designers then take that inspiration and run wild. Sketching, painting, drawing prints that the product team then mock up on our pj’s. Sometimes we’ll imagine up new silhouettes too.
Samples are delivered. Ruthless decisions are made. Tears are shed.
Manufacturing begins! Manufacturing ends! And all those lovely pieces land in our warehouse.
Well… it’s pretty clear. We’ve probably made some epic campaign and posted it all over the internet to get you into bed with us… ;)
