Some sounds are designed to inspire terror: sirens wailing, newborns crying, nails and chalkboards, and, more puzzlingly, iPhone alarms. But why? Why must iPhone alarms sound so… alarming? Surely the very first thing we hear each day shouldn’t fall into this category? Surely one shouldn’t wake up believing they’re under siege? On fire? In trouble?! And so, might we present this old-fashioned clock? It’s a clock that alerts you, rather than alarms you, that it’s time to wake up. All bells, no whistles, and most crucially: no screens (zero need for your phone to be in the room at all!). A silent sweeping motion means it won’t tick through the night. Sweet dreams.