The Market Print Cream Multi
We fell in love with India’s wonky letters, which dance in every corner of the country on signposts, tuk-tuks, shopfronts and food stalls. Mismatched sentences, cracking symbols and the odd upturned letter make these skewed signs as charming and joyful as the people we met along the way. We collected up beautiful scraps of fabric leftover from street markets, which were being used to strain the vendor’s chai and scrub pans. We borrowed the handwriting to create this print - our very own love note to India signage.
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