The Moorten Effect
The Moorten Effect was created using photographs from Joel and Molly’s California road trip. The film was damaged in the Greater Palm Springs heat, distorting the images, so our artist Alice went to work on them. She altered the colours and brought them back to life to create the print that you now see on the PJs. It was named after Clark Moorten - the force of nature behind Moorten Botanical Gardens, one of our favourite stops on the trip.
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